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Please provide reference, guidance to answer below questions- Most brands are adapted to some extent to reflect significant differences in consumer

Please provide reference, guidance to answer below questions-

Most brands are adapted to some extent to reflect significant differences in consumer behavior, brand development, competitive forces, and the legal or political environment. Identify the five international product and communication strategies available to firms that expand their businesses to foreign countries.

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The five product communication strategies available for firms expanding into international trade are: Dual extension, where... View the full answer

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