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Provide an example about how public relations (PR) principles apply to the company Apple. The multiple definitions of Public Relations.

Provide an example about how public relations (PR) principles apply to the company Apple.


  • The multiple definitions of Public Relations.
  • The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
  • How are they similar and how are they different?
  • How might PR be more important during a crisis situation for an organization?

Top Answer

An example about how public relations (PR) principles apply to the company Apple is utilization of the principle of scarcity... View the full answer

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