Provide an example about how public relations (PR) principles apply to the company Apple.
- The multiple definitions of Public Relations.
- The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
- How are they similar and how are they different?
- How might PR be more important during a crisis situation for an organization?
An example about how public relations (PR) principles apply to the company Apple is utilization of the principle of scarcity... View the full answer