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1. In addition to the four elements of the marketing mix, the representatives from Groupon suggest that word of mouth is the most powerful force in a...

1. In addition to the four elements of the marketing mix, the representatives from Groupon suggest that word of mouth is the most powerful force in a successful promotion strategy. Why?

2. What is the value that Groupon provides to consumers?

3. Is Groupon a global company?

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Ans 1 . In addition to the marketing mix, the "word of mouth" is the most powerful promotional strategy because it is the... View the full answer

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