The What-If Plan
When you confront abnormal conditions, you require a variation on the working arrangement. For instance, you should need to set up an alternate course of action when you're looking for bank financing. An emergency course of action is an arrangement in view of the direst outcome imaginable that you can envision your business surviving—loss of piece of the pie, substantial value rivalry, the absconding of a key individual from your administration group. An emergency course of action can mitigate the feelings of dread of a broker or speculator by showing that you have in fact thought about in excess of a ruddy situation.
What are the three strengths and three weaknesses of this plan?