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International marketing Individual Project Guideline In this course, each student is required to develop a Country Notebook for a Non-U.

International marketing


Individual Project Guideline

In this course, each student is required to develop a Country Notebook for a Non-U.S. market

such as, China, South Korea, Mexico, India, Russia, South Africa, and etc. Each student will

conduct a detailed study on how to do business in that country/region. The country notebook

should include:

1) A short paragraph to describe the business of Company A.

2) Introduction of the market information of the country (Country Background, Cultural

Analysis, and Economic Analysis);

3) Industry Analysis (Industry condition, Customers, and Competitors in the host market);

4) Develop a market entry strategy for the US-based company to that host market

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