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Lawrence is focused on maintaining a unified company brand across all cultures. What are some challenges he faces in doing this and is this the best

Lawrence is focused on maintaining a unified company brand across all cultures. What are some challenges he faces in doing this and is this the best plan for Circus Trix? Has he already developed a strong brand in Circus Trix? If so, how would you describe the brand?

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The most common challenges when maintaining a brand are; Considering branding as an asset thus there is neglecting the... View the full answer

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