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Price skimming and penetration pricing are strategies that are commonly used for pricing new products. Which pricing strategy is more appropriate for...

 Price skimming and penetration pricing are strategies that are commonly used for pricing new products. Which pricing strategy is more appropriate for the following products and why? For each product, suggest and discuss one potential pricing objective.

·        High frequency flights between Houston and Dallas.

·        Smart TVs.

·        Season tickets for a newly franchised NBA basketball team.

Top Answer

Price skimming is a product pricing strategy by which a firm charges the highest initial price that the customers will pay.... View the full answer

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Other Answers

1) For High frequency flights (Penetration pricing) 2) For Smart Tvs... View the full answer

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