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Explain, with examples, the country-of-origin effect. In your opinion, does change of "country ownership" have an effect on the product

Explain, with examples, the country-of-origin effect. In your opinion, does change of "country ownership" have an effect on the product perceptions and attitudes? (For example, think of IBM's PC business being acquired by the China-based Lenovo.)

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The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a... View the full answer

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