View the step-by-step solution to:

Research is a way to define problems and evaluate solutions, it makes sure all PR efforts are strategic because it allows PR to base its decisions on...

Research is a way to define problems and evaluate solutions, it makes sure all PR efforts are strategic because it allows PR to base its decisions on measurable data, which is another way research helps. It allows to show measurable results.


In short, research provides the information required to understand the needs of the public and develop powerful messages that resonate with the audience.

 

Without research, PR would be following "hunches" and "gut feelings" to create publicity. Research is the strategic foundation of modern public relations management.


Thoughts?

Top Answer

Research is the strategic foundation of modern public relations management through the following ways Research makes ensure... View the full answer

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

-

Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question
Ask a homework question - tutors are online