To what extent does Tesco address, exploit or leverage the 3 first themes of the digital economy( among the 12 themes of tapscott): Knowledge, Digitalization and virtualization? how can they use information systems in the futur to address, leverage and exploit them?
The extent that Tesco addresses, exploits or leverages the 3 first themes of the digital economy among the 12 themes of tap... View the full answer
- Hi, thanks for the response ! The first theme "knowledge" is more about the knowledge worker, the brain, learning faster... and I'm unable to find something about the level of knowledge of the employees within tesco. Also for recommendations I find them only restricted to knowledge while I am supposed to bring more about the 3 themes. Thanks
- May 09, 2018 at 8:47am
- Regarding the theme of knowledge as previously illustrated in the answer Tesco exploits the "theme of knowledge" to build the trust or other words customer or brand loyalty to its customers by engaging its customers in discussions so that they can be able to understand the process of acquiring suitable products based on their needs. The employees of Tesco are able to deliver the knowledge to the customers effectively through staff and service training programs that equips them with adequate skills and confidence for customer service.
- May 09, 2018 at 10:06am
- For the recommendation part, regarding the virtualization and digitalization it is through the knowledge acquired by the Tesco employees when they interact with customers Tesco is able to understand the needs of its customers. This in turn helps in innovation and coming up of new products and services that are beneficial both to the Tesco in terms of profits and its customers in terms of quality due to use of digital and virtual systems .
- May 09, 2018 at 10:10am
- Hope the explanation is much clear for you to now come up with a final draft of your own answer. Thank you
- May 09, 2018 at 10:11am