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Hi, this is the question for my class presentation in the area of Services Marketing, I am quite confused about what extent should I discuss in the...

Hi, this is the question for my class presentation in the area of Services Marketing, I am quite confused about what extent should I discuss in the following question:


Identify and justify which elements of the IMC mix would be used in each of the following businesses: 

  1. A newly-established Nail Bar. 
  2. An established Wedding Photographer losing customers to new competitors.  

(Hint: First define the target market)  


Thanks

Top Answer

Integrated Marketing Communication are a very important type of communication tools inside an organisation for providing... View the full answer

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