Hi, this is the question for my class presentation in the area of Services Marketing, I am quite confused about what extent should I discuss in the following question:
Identify and justify which elements of the IMC mix would be used in each of the following businesses:
- A newly-established Nail Bar.
- An established Wedding Photographer losing customers to new competitors.
(Hint: First define the target market)
Integrated Marketing Communication are a very important type of communication tools inside an organisation for providing... View the full answer