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https://www.hellofresh.com https://www.rover.com Using the two URL listed above answer the following question: Describe what segmentation strategy...


https://www.hellofresh.com

https://www.rover.com

Using the two URL listed above answer the following question:


Describe what segmentation strategy the company is using.

Describe the target market for the website and justify your answer.

Define what communication objective you think the company is trying to accomplish? 

Which company do you believe has the most effective approach and why?

Top Answer

target market - mid twenties to mid 40's working class American specifically, who are conscious about what they eat, but also... View the full answer

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