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Steve Blank advocates the customer development model as opposed to the traditional product development model in The Four Steps to the Epiphany .

Steve Blank advocates the customer development model as opposed to the traditional product development model in The Four Steps to the Epiphany. While Blank's book is start-up oriented, the customer development model is equally valid for business model development within existing organizations. Contrast the major differences between the two models and discuss the advantages of the customer development model for both a start-up and an existing organization. What do you see as the primary advantages of "getting out of the building" as Blank advocates?

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