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TruEarth conducted mall intercepts to evaluate their pizza concept. Looking at the respective exhibits in the case, a.

1.          TruEarth conducted mall intercepts to evaluate their pizza concept. Looking at the respective exhibits in the case,

a.          What are the most salient points that the team can learn about how consumers view pizza?

b.          What are the top three take-aways that give you the most confidence in the viability of the concept, and why? 

What three take-aways give you the greatest concern? Why do you say this?

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