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APPLE CASE STUDY The success of the change would not have relied entirely on Steve Jobs personality and his personal vision.

APPLE CASE STUDY


 The success of the change would not have relied entirely on Steve Jobs personality and his personal vision. The program of change would have had a vision that focused on the desired outcome of revitalizing Apple as a product of choice for consumers.



  1. a. What steps might have been taken to promote the program vision?

b. How could it be communicated to all stakeholders?


  1. What would have been required to build an environment of confidence and trust, given that there had been a number of CEOs between Jobs' removal as CEO and his return?

  2. How could the program manager have ensured that the changes were made in a manner that would also embed socially responsible practices through the entire program of change?
  3. During the process of change, some members of staff would have been identified as being potential change leaders who could take a greater role in the program or in individual projects. How could these staff have been further developed?


  1. The leader in a program needs to ensure that opportunities for learning are identified. How could this have been done in the Apple case? 

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