APPLE CASE STUDY
The success of the change would not have relied entirely on Steve Jobs personality and his personal vision. The program of change would have had a vision that focused on the desired outcome of revitalizing Apple as a product of choice for consumers.
- a. What steps might have been taken to promote the program vision?
b. How could it be communicated to all stakeholders?
- What would have been required to build an environment of confidence and trust, given that there had been a number of CEOs between Jobs' removal as CEO and his return?
- How could the program manager have ensured that the changes were made in a manner that would also embed socially responsible practices through the entire program of change?
- During the process of change, some members of staff would have been identified as being potential change leaders who could take a greater role in the program or in individual projects. How could these staff have been further developed?
- The leader in a program needs to ensure that opportunities for learning are identified. How could this have been done in the Apple case?
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