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I am taking MKTG 4700 this Semester and the Core of the Class is writing a cohesive and rigorous business related research paper, preferable in the...

I am taking MKTG 4700 this Semester and the Core of the Class is writing a cohesive and rigorous business related research paper, preferable in the concentrations of marketing or management. There must be data available to support as some statistical analysis will be required using Excel.


What are your thoughts on what a good research question/topic would be?  It is only about an 8 week Course, so some Research methods would be impractical i.e. interviews.

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4 comments
  • Not looking for the answer, just some ideas of some questions that might be interesting to research that would also have searchible data
    • jimyers0123
    • Jun 01, 2018 at 10:37am
  • The research topic is innovate magement. The current business environment needs the management to be innovative. The old way of management is outdate. The modern firms such as Google and Facebook have a new approach to mangement where the employee are more involeved with decision making and given more personal space to be creative and come up with solutions.
    • DrCson
    • Jun 01, 2018 at 11:03am
  • Thanks! Sounds interesting and would be Fun to Research. How accessible would relevant data be?
    • jimyers0123
    • Jun 02, 2018 at 9:15am
  • I pretty easy
    • DrCson
    • Jun 02, 2018 at 9:43am

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