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Read the Yogo Game: Strategy in the United States case study...

Read the Yogo Game: Strategy in the United States case study

What is Yogo Game's potential for success in the U.S. market? Use a strengths, weaknesses, opportunities, and threats (SWOT) analysis as a basis for your assessment:

S = Strengths - Areas where the organization does well or has advantages

W = Weaknesses - Areas where the organization and/or its performance can improve

O = Opportunities - External factors that could contribute to the organization's strengths

T = Threats - Potential problems and risks caused by factors external to the organization

To what extent should Yogo Game America localize or standardize?

What advice do you have for Yogo Game America's managers on growing a successful social gaming business in the United States?

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