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Mkt 475 W10 D1 Help me determine two performance criteria for use by a popular company to monitor strategic marketing performance.

Mkt 475 W10 D1


Help me determine two performance criteria for use by a popular company to monitor strategic marketing performance.


How do I take a position on whether it is still important to perform a marketing audit on a business unit whose performance has been historically good.

How do i determine the pros and cons in utilizing dashboards.

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In the first case, the metrics used in measuring market performance are the ones to focus on. And therefore, some of them to... View the full answer

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Two performance criteria for use by a popular company to monitor strategic marketing performance.    ... View the full answer

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