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Logan enjoys going to the local zoo. He does not like the price of the zoo food and beverages, however, as they are much more expensive than food in...

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Logan enjoys going to the local 200. He does not like the price of the zoo food and beverages,
however, as they are much more expensive than food in other places. When he does buy a drink,
he usually goes for the extra—large because he gets a souvenir cup that he gets to keep. The souvenir cup represents which of the following?
(a an. experiential benefits r b. core product
c. product lines 6"
f d. brand extensions
F e. supplemental
features

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(A) Experiential... View the full answer

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