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MG 320 MARKETING MODULE ASSIGNMENT Due Date: 19-03-10 in Lecture Room 014-024 from 1:00 Students Are Required To: Investigate the stages of product...

1) A brief description of ipod portable MP3 and itunes interface objectives and marketing strategies.
2)An analysis of the Introduction phase of the of ipod portable MP3 and itunes interface.
3)An overview of how company Apple Inc has managed or should manage the ipod portable MP3 and itunes interface through the Growth stage.
4) A review of how the Maturity stage has impacted or will impact on ipod portable MP3 and itunes interface sales, profits, pricing, and marketing communication
5) A prediction of the ipod portable MP3 and itunes interface decline in the marketplace
6) Identify and briefly explain each of the two most important strengths, weaknesses, opportunities and threats. Then, answer these questions:
o How can strengths be maximized?
o How can weaknesses be resolved or minimized?
o What opportunities exist to expand markets and products?
o What threats exist to limit expansion and growth?
MG 320 MARKETING MODULE ASSIGNMENT Due Date: 19-03-10 in Lecture Room 014-024 from 1:00-2:00 Students Are Required To: Investigate the stages of product life cycle management Perform a SWOT analysis of the product Further refine their critical thinking skills In this Assignment, you will practice using critical thinking skills. You will analyze a case by conducting research, defining problems, and making recommendations. Remember to suspend personal bias and judgment while investigating the multiple stages of product strategies, and life cycle management. Along with this you will carry out a SWOT analysis of this product. You should present and explain the product’s two greatest strengths, weaknesses, opportunities and threats. Product: In recent times, a popular consumer electronics company, Apple Inc. has released a high-demand product to the marketplace. The iPod portable MP3 player and iTunes interface allow the user to quickly and easily purchase, download, and listen to music. As with any new product in the marketplace, the Apple Inc. has taken steps to manage this product throughout its marketing life cycle. Write a 2000 word paper analyzing how the company has managed each stage of the product life cycle of the popular MP3 player. Determine which stage of the life cycle the product is in currently. Defend why you feel the product is in the stage you identified.
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Your paper should include the following elements: A brief description of the product's objectives and marketing strategies An analysis of the Introduction phase of the product An overview of how the company has managed or should manage the product through the Growth stage A review of how the Maturity stage has impacted or will impact on the product sales, profits, pricing, and marketing communication A prediction of the product's decline in the marketplace Identify and briefly explain each of the two most important strengths, weaknesses, opportunities and threats. Then, answer these questions: o How can strengths be maximized? o How can weaknesses be resolved or minimized? o What opportunities exist to expand markets and products? o What threats exist to limit expansion and growth? Adhere to Harvard referencing style for including and citing outside sources. Provide a minimum of eight (8) sources under "References" and include appropriate in- text citations.
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