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Case 3-2 swifter, higher, stronger, dearer Question 1 However assume you have been charged with the responsibility of determining the IOC and the

Case 3-2 swifter, higher, stronger, dearer
Question 1
However assume you have been charged with the responsibility of determining the IOC and the local Olympic committee’s asking prices for 2016 television broadcast right for five different markets Japan, Australia, the European Union, and Brazil. Determine a price for , and justify your decisions
Question 2
Your instructor may assign you to represent either the IOC or any one of the television networks in each of the five countries that have been asked to bid for the broadcast rights for the London 2016 Games. Prepare to negotiate prices and other organizational details

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