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Unit Reading Leenen, S. & Jelassi, T. 2005, 'Ducati (Italy) vs.

I need complete help in addressing each of the tasks for the case study attached.

Unit Reading
Leenen, S. & Jelassi, T. 2005, 'Ducati (Italy) vs. Harley-Davidson (USA)', in Strategies for E-Business, ed.T.
Jelassi & A. Enders, Pearson Education Limited, Harlow, pp. 366-398.
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“Ducati (Italy) vs. Harley-Davidson (USA)”, a case study written by
Stefanie Leenen and Tawfik Jelassi .
Discuss the following questions in light of the issues raised and
conceptual frameworks developed during the course of the unit.
A) How would you compare the e-business/e-commerce strategies of Ducati
and of Harley-Davidson? How would you explain the wide gap between these
strategies among two leading global motorcycle manufacturers?
B) What are the advantages and drawbacks for Ducati through outsourcing
particular activities in its value chain?
C) Do you think that Ducati’s decision to diversify its products with
the exclusive online sale of a limited edition of motorcycles could be
the starting point of a new strategy?
D) More generally, what future actions would you recommend to Ducati
management in order to sustain their lead in e-business and e-commerce?
Be as specific as possible.
E) What lessons would you take away from the Ducati vs. Harley-Davidson
case study? How unique are these lessons compared to other case studies
on e-business and e-commerce you have come across?

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