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Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.

• Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.
• Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario

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CH150410_469125_ECO.docx

Introduction: Classic Airlines
Classis airlines 25 years old is one of the world biggest airline and is ranked 5 th by revenues. It
has operations in more than 240 countries and has more than 350...

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