Strategic outsourcing at Bharti Airtel limited
Case study from Corporate information strategy and management text and Cases 8th edition by lynda m. applegate
What must Bharti do well to succeed in the Indian mobile phone market and what are its core competencies?
Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do you see as advantages and disadvantages of such agreements? How do the different outsourcing agreements work towards building these core competencies?
If you were Bharti, what major concerns would you have about entering an outsourcing agreement with IBM? With Ericsson, Nokia, or Siemens?
How would you structure the agreements to address your concerns and capture any advantages you have identified? What governance mechanisms would you design for the agreements?
Assume the role of IBM or Nokia. What major concerns would you have about entering an agreement with Bharti? How would you structure the agreement and the governance mechanisms?
What can we learn from this case?
- Whether and how outsourcing an essential capability can provide a competitive advantage
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