Look on the Internet for 3–4 companies in any industry other than foodstuffs. These companies must sell similar products or offer the same types of services. For example, you may choose 3–4 discount retailers, 3–4 accounting firms, 3–4 online bookstores, or some other option. Create a presentation of 7–10 slides with notes summarizing your findings, and include what you would and would not consider for Grandma’s Treats.
Select 3–4 Web sites of companies that operate in an industry other than foodstuffs.
These companies must sell similar products or offer the same types of services.
Answer the following questions:
How are the selected Web sites and companies similar?
How are the selected Web sites and companies different?
Which approach do you find most effective? Explain.
Which approach do you believe would be ideal for use by Grandma's Treats?
Compile your findings and explanations into a PowerPoint presentation with 7–10 slides.
Thorough speaker notes must accompany each content slide.