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"A pure online retailer ignores the deep pockets and brand recognition of traditional retailers at his own risk.

"A pure online retailer ignores the deep pockets and brand recognition of traditional retailers at his own risk. Those not willing to partner with market leaders are better off focusing on small niches that may not generate massive sales but can at least produce a profit.“

Do you agree with the quote? Provide reasons and examples to support your perspective.

Research the Internet to study the online retailing strategy of Amazon. Compare it with the retailing strategy of Barnes and Noble. Which one is better? Why?

Suggest one most important strategy that Barnes and Noble can adopt from Amazon and one most important strategy that Amazon can adopt from Barnes and Noble to improve their fortunes substantially.

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