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ive pro/con/neutral characteristics of the three basic types of ethical theories or conceptual models:

ive pro/con/neutral characteristics of the three basic types of ethical theories or conceptual models:

Consequentialism (Egoism or Utilitarianism),
Rights theory (Kantian moral imperative and Social Contract theory),
Virtue or Human Nature potentials theory.
Note, the neutral characteristics can be described as some things that are neither positive nor negative about the topic, nevertheless they are still interesting points. Sometimes identifying these neutral characteristics, instead of just pro and con, will open up new point of view on the topic. E. DeBono called this lateral thinking.

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