Example: Package your shipment carefully by keeping the package squarely in front of you.
Your response: Place package directly in front of you.
1.Analyze. Avoid merely repeating the facts presented in the case. Analyze the issues
involved in the case and build logically toward your recommendations.
2.Use headings or labels. Using headings or labels throughout your written analysis
will help your reader follow your analysis and recommendations. For example, when you
are analyzing the weaknesses of the firm in the case, include the heading Weaknesses. Note
the headings in the cases that follow.
3.Discuss alternatives. Follow the proper strategic management sequence by ( a ) identifying
alternatives, ( b ) evaluating each alternative, and ( c ) recommending the alternative
you think is best.
4.Use topic sentences. You can help your reader more easily evaluate your analysis by
putting the topic sentence first in each paragraph and following with statements directly
supporting the topic sentence.
5.Be specific in your recommendations. Develop specific recommendations logically
and be sure your recommendations are well defended by your analysis. Avoid using generalizations,
clichés, and ambiguous statements. Remember that any number of answers are
possible and so your professor is most concerned about how your reasoning led to your
recommendations and how well you develop and support your ideas.
6.Do not overlook implementation. Many good analyses receive poor evaluations
because they do not include a discussion of implementation. Your analysis will be much
stronger when you discuss how your recommendation can be implemented. Include some
of the specific actions needed to achieve the objectives you are proposing.
7.Specifically state your assumptions. Cases, like all real business situations, involve
incomplete information. Therefore, it is important that you clearly state any assumptions
you make in your analysis. Do not assume your professor will be able to fill in the missing
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