Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following:
What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library’s full-text databases.
After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the library’s full-text databases.
Legal and ethical implications loom large in today’s business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources MUST include articles from the library’s full-text databases.
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