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As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference.

As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. AIU hosts a marketing publication, "The Marketing Scene," which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society.” It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones.

Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following:

What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library’s full-text databases.
After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the library’s full-text databases.
Legal and ethical implications loom large in today’s business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources MUST include articles from the library’s full-text databases.

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