• Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision,
mission, and values in determining your strategic direction. Include the following: o Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service. o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future. o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics. o Analyze how the vision, mission, and values guide the organization’s strategic direction. o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
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