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Both Wal-Mart and Target sell merchandise at lower prices with lower margins and higher volumes. Based on your experiences with both retailers and by...

Both Wal-Mart and Target sell merchandise at lower prices with lower margins and higher volumes. Based on your experiences with both retailers and by visiting their websites at http://www.target.com and http://www.walmart.com describe how the two discount store chains differ in market segmentation, target marketing, and market positioning strategies

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