A. to use discounted cash flow analysis to compare the costs and benefits of financing decisions, such as alternative securities to sell, lease versus borrow and buy, and bond refunding
B. that announcing the firm's decision to issue securities conveys information about the firm
C. to set a price and other terms that investors will find acceptable when issuing securities
D. to look for the most advantageous ways to finance the firm, such as the lowest-cost debt alternative
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