Imagine that you’re the owner of a thriving, high-end blue jean manufacturer. Demand for your jeans is growing at boutiques and department stores across the country, thanks in large part to your sales efforts over the last year. But your selling program kept you on the road for an average of three weeks per month. You’ve recently realized that to ensure quality control, you need to cut back on travel and spend more time working with the design and production groups. You decide that the best solution would be web conferencing for less important meetings with your more established customers. Write a draft of an email to your biggest customer, explaining the reasons for the change. Keep in mind that you want your customer to continue feeling that his or her business is a top priority for you.
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