Goal 1: Get at least 10,000 customers from group 1 to test drive the new sedan.
Goal 2: Get at least 5,000 customers from group 2 to test drive the new sedan.
Goal 3: Limit the expense of sending out the initiations to $70,000 at $1.0 per letter
Assume that goals 1 and 2 are P1 priority level goals and that goal 3 is a P2 priority level goal.
a) Suppose that goals 1 and 2 are equally important; formulate a goal programming model of the MMC problem.
This question was asked on May 03, 2010.
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