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Homework In recognition of the need to resolve many hot issues plaguing society, businesses have adapted and adopted a policy of: Challenging head on...

i need help with the attached homework in Public Relations

Homework In recognition of the need to resolve many hot issues plaguing society, businesses have adapted and adopted a policy of: 1. Challenging head on social activists 2. Denying their corporate social responsibility 3. Conciliation and collaboration As you deal with the media in a crisis, remember that if speed rules, then 1. Accuracy is often scarified by the media 2. No comment is the way to go for you 3. Speculation is permissible for you To effectively communicate with a public, it is important to recognize that 1. All publics are most interested only in the technology you will use 2. Each public has overlapping organizational needs 3. All publics have their own special needs and require different types of communication 4. All publics have the same needs Given various ethical breaches in society, there is 1. Relation, at least, in what is expected in the way of results 2. Some relaxation in what is expected from the field of public relations 3. Even more pressure on the practice and practitioners 4. There is no major change from twenty years Key difference between public relations and advertising centers around 1. Media selected to carry the message 2. Audience for the message 3. Payment for the message placement in media 4. Employment of research to tailor messages to an audience 5. Creativity involved in developing messages The action implemented to accomplish a public relations plan is an attempt to spread information within a target audience. T/F Public relations is a _________ function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Covert and hidden Reactionary and management Leadership and management Marketing and promotions Media and paid advertising Since the earliest times, public relations has been seen as the planned effort to influence Media content Purchase decisions Corporate understanding Public opinion Stock purchases The key difference between public relations and advertising centers around______ Media selected to carry the message Audience for the message
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Payment for message placement in media Employment of research to tailor messages to an audience Creativity involved in developing messages.
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