In Asia, Tesco has a long history of entering into joint venture agreements with local partners. What are the
benefits of doing this for Tesco? What are the risks? How are those risks mitigated? 4. In March 2006 Tesco announced it would enter the US. This represents a departure from its historic strategy of focusing on developing nations. Why did Tesco make this decision? How is the US market different from others? What are the risks? How do you think they will do?