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1.In the midst of the major reorganization and new strategic directions at USM&R, why did Bob McCool initiate the Balanced Scorecard project?

1.In the midst of the major reorganization and new strategic directions at USM&R, why did Bob McCool initiate the Balanced Scorecard project? (1 page)

2.Comment on the scorecard development progress. What elements seem critical to the success of a Balanced Scorecard project? (1 page)


3.Is it a good idea to link the scorecard to compensation, as described in the case? What are the advantages and the risks of linking the scorecard to compensation? (1 ½ pages)

4.How is the scorecard being used at USM&R? Is it a performance measurement system or a management system? Explain. (1 ½ pages)


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