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Semester "Spring 2010" "Principles of Marketing (MGT301)" Assignment No. 01 Marks: 20 "Marketing Research" Q: You are the marketing manager of a

Q: You are the marketing manager of a company. You are going to introduce a new product in the market. You have to perform a marketing research in order to analyze the consumer demand. Explain any four methods by which you can collect the data necessary for conducting your research? Also explain the advantages associated with using these methods?

Semester “Spring 2010” “Principles of Marketing (MGT301)” Assignment No. 01 Marks: 20 “Marketing Research” Q: You are the marketing manager of a company. You are going to introduce a new product in the market. You have to perform a marketing research in order to analyze the consumer demand. Explain any four methods by which you can collect the data necessary for conducting your research? Also explain the advantages associated with using these methods? (5*4 = 20 Marks) Research Method = 1 Mark Advantages = 4 Marks Important Tips 1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 1 to lecture no 15 and reading handouts as well as recommended text book). 2. Video lectures can be downloaded for free from www.youtube.com/vu . Schedule Opening Date and Time 7 th May , 2010 At 12:01 A.M. (Mid-Night) Due Date and Time 12 th May, 2010 At 11:59 P.M. (Mid-Night) Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Please read the following instructions carefully before attempting the assignment solution. Deadline: Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines: Use the font style “Times New Roman” and font size “12”. It is advised to compose your document in MS-Word 2003. Assignment should not exceed more than 2 pages. Use black and blue font colors only.
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Solution guidelines: Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html Every student will work individually and has to write in the form of an analytical assignment. Give the answer according to question, there will be negative marking for irrelevant material. For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking Please note that your assignment will not be graded or graded as Zero (0) if: It has been submitted after due date The file you uploaded does not open or is corrupt It is in any format other than .doc (MS. Word) It is cheated or copied from other students, internet, books, journals etc…
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