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The AI Brainstorming Conference topic for this week is pricing strategy: a component of the marketing mix.

The AI Brainstorming Conference topic for this week is pricing strategy: a component of the marketing mix. Consider the Mission, Objectives, Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.
1. Provide a quick overview of the product or service (the same content you used in the U3 IP).
2. Discuss what pricing objectives you would consider for your product/service.
3. Identify the pricing objective and strategy you will ultimately choose and explain why.

This question was asked on May 10, 2010.

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