prepare a 1,100-word paper in which you explain the importance of your selected business' vision, mission, and values in determining your strategic direction. In your paper be sure to include the following:
a. Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
b. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
c. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
d. Explain the importance of the vision, mission, and values in determining strategic direction.