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In a two- to three-page paper, analyze the ad's strengths and weaknesses (e.g. Does it effectively communicate the product's benefits? Does it

In a two- to three-page paper, analyze the ad’s strengths and weaknesses (e.g. Does it effectively communicate the product’s benefits? Does it differentiate the product from competitors’ products? How? Is it directed at the appropriate market segment? Could it be redesigned to have more universal appeal, without sacrificing its effectiveness at the target segment? Are there any aspects of the ad that might trigger negative emotions towards the product?) . Based on this analysis, provide recommendations for a new (and improved) advertisement.

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