• Identify and discuss the trends in the global beer markets.
• Discuss Modelo’s international expansion was made possible through strategic partnerships with experienced distributors in local markets.
• Identify and discuss the next foreign market that Modelo should enter and with what strategy.
• Discuss the challenges that Modelo faces its competitors InBev, and how it might respond strategically to the industry giant.
• Discuss where or not Modelo should diversity its business. If so, what business should it enter and why?
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