posted a question
Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process?

corporate return on investment

market share for the product

revenues associated with each point of market share

trends in past and current revenues for industry and competitors

possible cannibalization effects on other products in the line
Attachment Preview:
  • Marketing 1.docx Download Attachment

    (TCO2)Whichofthefollowingpiecesofinformationisusedintheimplementationphaseofthestrategic
    marketingprocess? (Points: 5)
    corporatereturnoninvestment
    marketingresearchreports...
    Show more

Tutor answered the question
We need you to clarify your question for our tutors!

Clarification request: Dear Student,
I am currently...