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Sophisticated firms have learned the marketing lesson that (Points: 3) it is a lot easier to find new customers than to keep existing ones.

Sophisticated firms have learned the marketing lesson that (Points: 3)
it is a lot easier to find new customers than to keep existing ones.
the buying experience, customer satisfaction, and retention can increase firm profits.
it is not clear whether it is easier to find new customers or to keep existing ones.
existing customers do not usually spend as much as new customers.
their focus should be on the 4Ps and not the customer.

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