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Evaluate the changes that have been made to provide advertisers with better measures of TV viewing audiences as well as commercials. Make sure to...

Evaluate the changes that have been made to provide advertisers with better measures of TV viewing audiences as well as commercials. Make sure to express your opinions and substantiate them.
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Business.doc

The changes that have been made to provide advertisers with better measures of TV viewing
audiences as well as commercials includes rating of these by viewers and also using TRP ratings
and other...

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