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Anheuser-Busch has gained a presence in the international market as the distributor of Heineken, sold in 170 global markets.

Anheuser-Busch has gained a presence in the international market as the distributor of Heineken, sold in 170 global markets. Aggressive entry into the European market has already made Bud and Bud Light significant market forces there. China, with about 1 billion potential customers, is projected to be the world’s largest beer market by the end of the century. Penetration of this market is key to Anheuser-Busch’s long-run sales and profit growth. InBev, Belgium, purchased AB about 2 years or so ago. Thus--do you believe AB's aggressive strategy was successful? OR--did something else lead to this sale?
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Business-7599654.doc

Anheuser-Busch has gained a presence in the international market as the distributor of
Heineken, sold in 170 global markets. Aggressive entry into the European market has already
made Bud and Bud...

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