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Jeff Bezos, of Amazon.com, is aware of the competition ahead for the "Kindle" line.

Jeff Bezos, of Amazon.com, is aware of the competition ahead for the "Kindle" line. With the current market environment, there are several alternative scenarios for feasible 'game changers," based on a consumer research study. Bezos must rejuvenate the "Kindle" brand, thus is a dilemma. The decision problem formulation must take into account the current market environment, Jeff Bezos' personality and management style and include significant feasible alternatives. Within the Decision Problem Formulation model is; The Decision maker, Environment of Decision making and Alternatives that lead to desired managerial goal. List three Alternatives that lead to desired managerial goal?

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