Criteria – The description should state the type of business, location, products to be made or sold or services to be accomplished, target market, and what you think will be your distinctive competence (why customers will buy from you rather than your competitor). Convert the mission into a vision of what the company will be like in 5 years, to give a theoretical base for developing goals and strategies; Please do NOT use any 1st person voice throughout the development of the business plan. Always use 3rd person voice. You should use outside resources for your information and document the sources with APA formatted citations and references; a minimum of 350 words and no page requirement.
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