This spawned the evolution of the satellite dish, a major player in the television services market today. They are the companies they are today because they targeted customers that were too costly and/or too small for the big cable companies to deal with.
How can deciding to go after a niche market be beneficial for a small business and customers? What advantages do small businesses have focusing on niche markets that the big companies cannot compete with? What are the disadvantages? Can targeting a niche be a bad thing? What are the risks? Any examples?
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