Sue, whom the interviewers found to be a woman of above-average intelligence, personality, and drive, enrolled in the marketing program at the local university. She completed her marketing coursework and graduated in three years with a business administration degree. She had continued driving the truck while working on her degree.
When she approached her employer about the possibility of transferring to the marketing department, she was told it would be four or five years before there would be an opening for her.
A short time later, Sue’s uncle suggested she go into business for herself. The uncle, who had taken over Sue’s grandfather’s steel oil drum cleaning business about 200 miles away, advised her that she could make around $100,000 a year ($300,000 by the third year) if she started and ran a business of that sort. He offered to help her form a business and get it started.
Sue, who had been married and had two grown children, said, “I could not see any future in marketing with the oil company, and I did not want to drive trucks the rest of my life. I had saved $25,000 that I could put into the business. Why not?”
Course Hero Question 1a - What do you see as Sue’s alternatives?
Criteria – No word limit and no page requirement.
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